{"title":"Business \u0026 Marketing","description":null,"products":[{"product_id":"social-media-strategy-blueprint","title":"Social Media Strategy Blueprint | PDF Workbook","description":"\u003ch2\u003eFrom Content Creator to Strategic Leader\u003c\/h2\u003e\n\u003cp\u003eSome workbooks you read once and shelve. This one you sit with — coffee in hand, pen in the other — and actually build from. The Social Media Strategy Blueprint turns scattered social media know-how into a real, working playbook you can hand to your boss or a client with confidence.\u003c\/p\u003e\n\n\u003ch3\u003eWhat You'll Build\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA complete \u003cstrong\u003eBrand Strategy Canvas\u003c\/strong\u003e and audience persona framework\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eContent Pillar Matrix\u003c\/strong\u003e and 3-Second Hook Storyboard for stop-the-scroll video\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eCrisis Response Decision Tree\u003c\/strong\u003e for reputation and brand-safety moments\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eOne-Page Executive Dashboard\u003c\/strong\u003e that turns vanity metrics into business impact reporting\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003ePaid Social Campaign Planner\u003c\/strong\u003e covering Meta, TikTok, and LinkedIn\u003c\/li\u003e\n\u003cli\u003eAn \u003cstrong\u003eAI Prompt Engineering Worksheet\u003c\/strong\u003e and human-AI workflow guide\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eSocial Media Maturity Matrix\u003c\/strong\u003e for benchmarking your team or clients\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eStakeholder Communication Playbook\u003c\/strong\u003e with scripts for tough exec conversations\u003c\/li\u003e\n\u003cli\u003eA 30\/60\/90-Day personal implementation roadmap\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho It's For\u003c\/h3\u003e\n\u003cp\u003eSocial media managers, coordinators, and strategists ready to move past posting and into strategy. Agency teams onboarding new hires. Marketing leads turning a scattered, ad-hoc process into a real playbook.\u003c\/p\u003e\n\n\u003ch3\u003eFormat \u0026amp; Delivery\u003c\/h3\u003e\n\u003cp\u003eInstant digital PDF download, fully illustrated with worksheets and decision trees — print it, fill it in on a tablet, whatever fits your rhythm. No physical item ships.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBy Jeff Tuttosi. © 2026.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eImportant limits\u003c\/h3\u003e\u003cp\u003eThis educational PDF workbook supports planning and documentation. It does not guarantee audience growth, reach, engagement, revenue, employment, or platform results. Customers remain responsible for checking current platform rules, brand requirements, privacy obligations, and the accuracy of anything they publish.\u003c\/p\u003e","brand":"Verolane","offers":[{"title":"Default","offer_id":44907732697181,"sku":"VRL-SMSB-PDF","price":9.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/3123\/4141\/files\/rn-image_picker_lib_temp_843a71b5-8b2e-4414-87be-d689f6ec1cec.png?v=1786804379"}],"url":"https:\/\/verolane.ca\/collections\/business-marketing.oembed","provider":"Verolane","version":"1.0","type":"link"}